Embedded DVR

In most surveillance operations using a DVR, the commonly used method is to link the DVR card to a computer containing the software. This has serious limitations in the event of a virus attack or power failure, because the surveillance system could be thrown off gear. In order to overcome these problems, a new type of DVR called the “embedded DVR” has been launched.

The embedded DVR works with very little or no help from the computer. It is a plug and play meaning that installation is very easy and recording can start as soon as the device is installed. Embedded DVRs can support 4-16 cameras, and a television screen can be added for viewing live pictures. Embedded DVRs provide all the features that come with computer based DVR systems including network support options that allow you to share the recorded data. The motion of the camera can be controlled based on motion and playback and search option are also available.

Embedded DVRs can be programmed to record at specific times. With an alarm facility available, fast detection of any intrusion can be detected. On integration with a web server, remote audio/video monitoring and recording is facilitated. Data storage is usually in MPEG format. If there is a problem with storage, a back up plan is activated where by the data is written onto CD disks. Embedded DVRs also have remote storage facility meaning storage of information can be done at a location away from where the input device is located. This can minimize data pilferage or theft.

Embedded DVRs are now used extensively in the transport sector. Specially developed embedded DVRs have in built features like impact resistance, shock & and vibration resistance are now found in trucks, school and city buses, airport shuttles, cars, taxis, etc. These DVRs are compact and take inputs provided by camera located in different parts of the automobile. It can also provide the driver with a view of the road andor passengers at all times. In such a system, the storage device is often a replaceable hard disk drive. In some cases, a USB mobile hard disk enclosure is also provided. Use of DVRs in public and private transport devices can increase the security of passengers and cargo.

With enhanced emphasis on security, embedded DVRs have become an irreplaceable component of industrial and corporate security systems. In the near future, the embedded DVRs may find new applications many areas. The full potentials of this device are yet to be realized and it may not be a surprise to see them used by everyday people for everyday living.

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Picking the Right AC Repair Service Provider

AC breakdown during the summer season is indeed a very unfortunate event. Ironically, the occurrence of the same during the summer months is very common as it tends to overwork amidst this time of the year. Without a doubt, the need for getting it repaired becomes inevitable for ensuring comfortable temperature within the interior surroundings.

There are many such service providers in the market, but it is necessary to do a reputation check before hiring one. After all, finding reliable people from the deluge of companies is a bit challenging.

Here are a few tips to find the skilled professionals in your area:

Word of mouth consideration – Though a traditional approach, but it is one of the best methods to consider for finding the qualified professionals in your area. Ask your friends, neighbors, and acquaintances whether they are aware of the professional in the market who can provide reliable services.

Find on the internet – We are living in the digital world known for its connectivity. Just look over search engines for the same, and you will be assayed with the information on hundreds of options available in your area. You just need to shortlist a few of the practical alternatives available in your area and research on the kind and quality of service they provide. Always focus on the companies that are nearby and easy to reach. Look for the customer reviews and further cross check from the localities for getting a better idea about their expertise.

Experience – Experience counts and a company having about 3-4 years of expertise in this field must be your choice. Also, they should have access to advanced tools to take care of the job. Only a tech-savvy company can provide a dependable solution to the problem.

License – Consider the licensed professionals as it is proof that they have received special training for the job. It also showcases their skills and areas of specialization.

Budget – It is one of the most important aspects to consider. Eventually, you cannot make a deal that sounds exorbitant to your pocket. Ask for the quotes from all the companies in your list and then make your decision.

The benefit of hiring a qualified professional for the job ensures a quick fix for your system and add a few more years to its life. You just need to do your homework before cracking the deal.

Top 10 Methods for Advertising Your Home Improvement Business

People often ask us the same question: "What's the best way to advertise my Home Improvement business and gather leads?" We've compiled a handy list of the 10 most useful tools to advertise your business and see results.

1. Build a Good Online Presence

For what may seem like an obvious necessity for most, some companies still do not value the importance of a good website. While most companies do have an online presence, it may not be attractive or user-experience optimized. A good website should convey the businesses' goals, experience, qualities, and services in an easy to read way. There should be a blatant call to action, and sufficient information for the viewer. If the potential client can glance at your page and get all the important information needed, you are that much closer to reeling them in.

2. Search Engine Optimization

Many people think that SEO is solely related to building links and advertising your website link. A large part of search engine optimization is related to the way your page is set up. Are you taking advantage of meta keywords and titles? Are you using headers properly? Does your site have a large amount of unique content optimized for targeting certain keywords? These are all important things to consider.

3. Craigslist

Craigslist is a great way to advertise your services. You can hire a designer to create a small ad for you to embed into your Craigslist post, or simply use HTML to format a nice, easy to read, eye-catching advertisement. Re-post as per Craigslist's guidelines and keep your business's name out there.

4. Adwords

Google provides a great PPC (pay-per-click) advertising system which will target related websites that use Google Adsense to display your ads. You can target your chosen demographic, choose how much you'd like to pay for every click, and modify the appearance of your ad. They offer text ads, image ads, and rich media ads (flash, animation).

5. Social Media

These days social media is becoming the leading the way for advertising and creating a "friendly" relationship with your clients and fans. Create a Fan page on Facebook, create a Twitter account, or create a blog. These are all great methods to attract your customers.

6. Blog Commenting

Find blogs related to your industry. Search them out, and post meaningful, relevant comments in the comments section. Be sure to add a link to your website, with a keyword that you'd like to target in the search engines. Slow and steady is the key to seeing results; Keep at it on a daily / weekly basis and in due time you'll see results.

7. Local Advertising

If your business is based locally, an ad in a local magazine or newspaper is a great option. Some companies provide direct mail advertising, which allows you to localize your advertisement in a demographic of your choice.

8. Content is King

Creating and publishing unique content will provide your website visitors with an interesting read, a potential link-back, and will improve your chances at getting picked up by the search engines. Google is beginning to heavily penalize websites with unoriginal content, and content of poor quality. Do not get cut by the search engines. Keep your content interesting, unique, and greatness will follow.

9. Word of Mouth

Sometimes in these technological days we forget the importance of word of mouth! Do not ever understimate the power of a good recommendation. Treat your customers with respect and handle their job with excellence and you just might get the good word passed on.

10. Physical Ads

Physical advertisements such as billboards, bus benches, and other sign-age are often expensive, but they are generally high-profile and attention-getting. If you have the marketing funds available, give it a shot and see how it works. Create a marketing campaign and if the results are lower than you expected or needed, try another route.

While there are many methods that businesses use to market themselves, these are the top 10 ways to achieve positive results in this ever-advancing technological age. Try these steps for yourself and watch your business rise to success!

Internet Promotion – Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

The Internet has become the information superhighway for the buying public. Most persons prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to enhance their product or service distribution networks. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.

In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.

Market Penetration

With millions of person using the Internet to search for products and services, small businesses can penetrate other markets at a fraction of the cost of traditional marketing methods.

Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and to position themselves for success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.

Low Cost, Instant Communication

Email makes business communications instant, whether the customer or business affiliate is across the street or across the globe. It makes it easier for customers to maintain contact and readily facilitates repeat purchasing. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The net result is that the small business can gain significant competitive advantage in a given market.

Many online businesses have therefore resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services as well as provide information relevant to their respective industry. The benefits of this strategy are two fold. Marketers can effectively heighten brand awareness for relatively new products on the market whilst strengthening customer relationships, with shorter time frames.

Content is Timeless

Internet Promotion also provides the advantage of being enduring. Whereas participation at a trade fair or conference loses sales impact, once it is over, and an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or two or as soon as the next issue is released; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content remains valid years after.

Real Time Statistics For Measuring Success of Promotion Campaign

One of the most significant advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click through rates (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a promotion campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.

Time Saving

Another important advantage of Internet Promotion is that it saves time since it generally does away with counselling on product uses and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal whilst the savings can be immense.

But like any business approach, Internet Promotion is not without its risks and weaknesses.


Difficulty in Attracting Customers

Small business may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to rely solely on search engine optimisation or word of mouth to drive traffic to their sites. With millions of businesses selling the same product and services, competing with more established businesses can be frustrating and costly venture for small business.

On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns as well as employ the “who is who” in internet marketing to develop campaigns that generate traffic and leads.

Difficulty in Evaluating Legitimacy of Transaction

Another notable disadvantage of doing promoting businesses online is that it may be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of a transaction. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online transaction.

With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.

Salespersons and Customers are Isolated

Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.

From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.

More and more, the growth and outreach of the Internet’s, its ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.